Marketing Toolkit for Franchisees
This is a launch marketing kit for new Poolwerx franchisees, solving inconsistent branding and slow starts with ready-to-use assets, social campaigns, and step-by-step guides for a smooth, confident grand opening.
Canva, Google Calendar, Instagram, Chat GPT
The Problem.
Poolwerx is a leading pool maintenance and supply franchise rapidly expanding into new markets. With multiple new locations opening each year, franchisees often face challenges launching their business with consistent marketing, especially if they have limited marketing experience.
Key issues include:
Difficulty coordinating and receiving all launch marketing assets on time
Inconsistent brand messaging across new locations
Lack of a clear, step-by-step marketing launch plan for new franchisees
Missed opportunities for local buzz and customer engagement during grand opening
The Solution
After reviewing the franchisee onboarding process and consulting with Poolwerx’s support team, I developed a comprehensive franchise launch marketing kit and campaign plan to streamline the process for new franchisees.
The system empowers franchisees—regardless of their marketing background—to launch confidently, maintain brand consistency, and quickly connect with their local community.
This solution includes:
Ready-to-use branded templates for print, digital, and social media marketing
A detailed launch checklist ensuring all assets and steps are covered
A robust social media content calendar with post ideas, designs, and best practices
Step-by-step local SEO setup instructions (including Google My Business profiles)
A “grand opening” campaign featuring paid ads, email templates, and in-store promotions